Southern California Edison

Fortune 500 electric utility, Southern California Edison, was struggling to find a way to tell the story of the brand’s ongoing commitment to modernizing the future of the power grid. The energy initiative strove to incentivize consumers to generate their own clean energy and sell it back to the grid.

I pitched the idea of illustrating the visual narratives through isometric maps in order to simultaneously depict residential, commercial, and industrial sectors. I then subsequently led creative direction and illustration for assets used in print, motion graphics, video, and presentation channels.