Nordstrom Rack | HauteLook
As a designer for the off-price division of Nordstrom, Nordstrom Rack | HauteLook, I was focused primarily on creating responsive, mobile-first e-commerce landing pages for desktop, mobile, and native app.
In addition to user interfaces, I worked on executing email marketing campaigns, animated (web + email) banners, paid and organic social media advertising (FB + IG), logo lockups for corporate campaigns, and customer infographics for data analytics.
NR|HL offered me the opportunity to cut my teeth in a fast-paced, e-commerce environment while collaborating with front-end developers, photographers, copywriters, and stylists to bring creative ideas to life.
I gained invaluable fashion industry experience learning the ins and outs of on-figure and product photography by attending in-person product styling walkthroughs, photoshoots, and post-production.
Flash sale marketing
adidas
Mobile-first landing page
Desktop landing page
Site & email banners
Instagram organic social content
FRAME
Mobile-first landing page
Desktop landing page
Site & email banners
2019 Coat Shop
In addition to brand-focused pages, we also developed curated seasonal and trend shops. The 2019 Coat Shop quadrupled its projected earnings by bringing in over $2 million in revenue.
Mobile-first landing page
Desktop landing page
Site & email banners
Instagram organic social content
Big Brothers Big Sisters
In addition to sales campaigns, I also designed the responsive pages and assets for the 2019 collaboration with Big Brothers Big Sisters. The campaign raised over $280,000 in donations and matched over 200 children with adult mentors.
Mobile-first landing page
Desktop landing page
Site & email banners
UGG, BOSS, Madewell, Frye, Dyson, and more
New Markdowns
Monthly-refreshed creative for clearance campaign.
Rack for Fall
Animated site and email creative for seasonal campaign.
Nordstrom Product Group
Shoppable, style-curated page highlighting Nordstrom-made products.
NR Canada homepage
Homepage for Canadian customers using nordstromrack.com.
Merchandise email marketing
Product and category emails designed to increase ROI for site merchandising. 15-20 emails were created monthly depending on A/B testing initiatives.
NR|HL App page
Webpage informing users of the benefits of the Nordstrom Rack app, updated with a refreshed design and six custom animations communicating the value of the app’s features.
Mobile landing page (click to visit page)
Feature Animations
Push Notifications
Search
Favoriting
Scan
HauteLook
Nordstrom
Seasonal campaigns
Logo lockup explorations and submissions for seasonal and trend campaigns.
NR|HL customer infographics
Infographics designed to categorize NR|HL customers based upon RFM behavior, lifecycle, demographics, and marketing engagement. They were used to provide useful insights and facilitate customer-centric planning and targeted strategy.
