Amazon Fashion
2023 Holiday Gift Guide
Our 2023 holiday campaign kicked off with an annual curated fashion-forward shopping hub in coordination with a printed lookbook. Aside from fleshing out the editorial user interface layout, my responsibilities also included building the responsive pages using proprietary software, animating content, photo retouching, QA, and designing traffic-driving onsite web banners.
Mobile landing page
Desktop landing page
Black-Owned Brands - 2023 Launch
After a page refresh in the summer of 2022, we set out to revamp the evergreen, editorial Black-Owned Brands storefront in January 2023 in conjunction with a larger sitewide Black History Month campaign.
In addition to designing the responsive digital UI storefront, I also built out supplemental traffic-driving deliverables for organic social and Amazon.com/fashion onsite web banners.
During Black History Month, the BOB storefront garnered 1.72 million impressions, 134K hits, and 243,660 clicks.
Mobile landing page
Desktop landing page
Kickoff Instagram Reel
Digital Marketing
Amazon is a big website. As expected, large portions of every campaign we run require the direction and design of a wide variety of web banners used to drive traffic from various onsite and offsite placements. Treatments are also reworked for video, paid + organic social media, push SMS, display advertising, print, and email channels.
