Amazon Fashion

Our 2023 holiday campaign kicked off with an annual, curated, fashion-forward shopping hub in coordination with a printed lookbook.

Aside from designing the editorial user interface layout, my responsibilities included building the responsive pages using proprietary software, animating content, photo retouching, QA, and designing traffic-driving onsite banners.

After a page refresh in the summer of 2022, we set out to revamp the evergreen, editorial Black-Owned Brands storefront in January 2023 in conjunction with a larger sitewide Black History Month campaign.

In addition to designing the responsive digital UI storefront, I also built out supplemental traffic-driving deliverables for organic social and Amazon.com/fashion onsite web banners.

Amazon is a pretty big website. As expected, every marketing campaign we launch requires the direction and design of a high volume of various digital assets used to drive traffic from onsite and offsite placements.

After stylistic direction is established for homepage, a full suite of treatments is fleshed out for landing page widgets, paid + organic social media, push SMS, external display advertising, video, print, and email marketing channels.