Patagonia
2026 Go-to-Market Campaigns
In June 2025 I hit the ground running in the execution of design and art direction for multiple Spring/Summer 2026 global go-to-market brand campaigns. I owned the development of outbound marketing creative for five large-scale, omni-channel campaigns (core outdoor sport categories, endemic product lines, priority initiatives), in addition to style guide toolkits and pitching in-person to stakeholders and creative leadership. Concepts also came to life through cross-collaboration with e-commerce site experience partners and retail marketplace teams.
Performance Foundations
Instagram In-feed
Equipment for Water People
Instagram In-feed
Terravia Hike Collection
Instagram In-feed
Display Ad Template Redesign
The brand was in need of a refresh to their dynamic display banner framework featured in offsite digital advertising spots. I took the lead on designing two elevated interactive template systems alongside developers through QA and launch for usage across all future paid media campaigns. Keep an eye out for these bad boys on a site near you.
Email Marketing
Unsubscribe? No way.
Design, content proofing, and QA for dozens of HTML-built email sends that hopefully brought some stoke and clickthroughs to many an inbox.
Environmental Activism
Rapid response campaign fighting to preserve millions of acres of American public lands where many of us spend our extracurriculars. The initiative helped stop the largest sale of public lands in modern US history. Congress felt the pressure and removed the sell-off from the budget bill, but the work isn’t over yet.
