Brooks Running
In January 2021, I was brought on as a Design Lead for a 6-month website redesign and cohesion project at active footwear brand, Brooks Running.
After completion of the project I stayed on as a Senior Designer for an additional year supporting their digital marketing efforts, e-commerce business, and lifestyle brand campaigns.
• Responsive (mobile, desktop, tablet) UI design for landing pages + articles, brand style guides, design systems, PCP/PDP deliverables, illustration, motion graphics, QA testing, email/CRM + paid & organic social media (FB, IG, Pinterest, Twitter, Strava) + SMS marketing, retail signage, and production.
• Art direction for editorial and product photography, animation, and illustration for monthly responsive homepage refresh.
Seasonal Campaigns
I created hand lettering lockups implemented into treatments for homepage, PCP, CRM email marketing, and organic + paid social media marketing.
2021 Winter Sale
2022 Summer Sale
Campaign lockup
Instagram story
Pinterest ad
Campaign lockup
Instagram story
Pinterest ad
Landing pages
Apparel technology
Mobile-first landing page
(click through to live page)
Desktop landing page
(click through to live page)
Research & Innovation Hub
Mobile-first landing page
(click through to live page)
Desktop landing page
(click through to live page)
Speed product category
Mobile-first landing page
(click through to live page)
Desktop landing page
(click through to live page)
Run Layers article
Mobile-first landing page
(click through to live page)
Desktop landing page
(click through to live page)
Additional landing pages
(click through to live pages…)
Homepage
Design and photo art direction for on-figure + product imagery, illustration, and motion graphic curation for monthly homepage refresh.
September 2021
Desktop homepage (incl. hero animation)
Editorial illustrated animation
Mobile-first homepage
October 2021
Desktop homepage
Editorial illustration
Mobile-first homepage
Holiday 2021 Trot Happy + January 2022
CRM email marketing
