Good friend and fellow illustrator, Evan Bartholomew, and I took on a collaborative branding project in the winter of 2015. We were tasked with generating a logo and brand identity for a local, start-up farm, Campfire Farms.
Drawing inspiration from Northwest agriculture, textile patches, and branding irons, we constructed a brand that embodies the Campfire Farms approach to wholistic, artisanal farming in the Northwest.
The brand message of honest, farm-to-table craftsmanship is communicated through a primary icon, a stylized pig logomark, and a secondary badge icon.
The identity systems were then implemented into packaging, apparel, signage, marketing collateral, merch, and a website.