Amazon Fashion
2023 Holiday Gift Guide
Our 2023 holiday campaign kicked off with an annual, curated, fashion-forward shopping hub in coordination with a printed lookbook.
Aside from designing the editorial user interface layout, my responsibilities included building the responsive pages using proprietary software, animating content, photo retouching, QA, and designing traffic-driving onsite banners.
Mobile landing page
Desktop landing page
Black-Owned Brands - 2023 Launch
After a page refresh in the summer of 2022, we set out to revamp the evergreen, editorial Black-Owned Brands storefront in January 2023 in conjunction with a larger sitewide Black History Month campaign.
In addition to designing the responsive digital UI storefront, I also built out supplemental traffic-driving deliverables for organic social and Amazon.com/fashion onsite web banners.
During Black History Month, the BOB storefront garnered 1.72 million impressions, 134K hits, and over 243K clicks.
Desktop landing page
Kickoff Instagram Reel
Branded Activations
What better spot for brand awareness than the Amazon homepage? Our Branded Activations team pumped out three-week project sprints to concept, design, produce, and launch mini brand campaigns featured all over the Amazon ecosystem, as well as offsite digital marketing channels.
Organic Social
Digital Marketing
Amazon is a pretty big website. As expected, every marketing campaign we launched required the direction and design of a high volume of various digital assets used to drive traffic from onsite and offsite placements.
After stylistic direction is established for homepage, a full suite of treatments was fleshed out for landing page widgets, paid + organic social media, push SMS, external display advertising, video, print, and email marketing channels.
