Brooks Running
In January 2021, I signed on as a Design Lead for a 6-month website redesign + cohesion project at active footwear brand, Brooks Running. After completion of the project I stayed onboard as a Senior Designer for an additional year supporting their digital marketing efforts, e-commerce business, and lifestyle brand campaigns.
• Responsive (mobile, desktop, tablet) UI design for landing pages + articles, brand style guides, design systems, illustration, motion graphics, QA testing, PCP/PDP deliverables, email/CRM + paid & organic social media (FB, IG, Pinterest, Twitter, Strava) + SMS marketing, and retail signage.
• Content art direction for monthly responsive homepage refresh.
Seasonal campaigns
Illustrated hand lettering lockups implemented into treatments for homepage, PCP, CRM email marketing, and organic + paid social media marketing.
2022 Summer Sale
Animated campaign lockup
CRM email
Instagram story
Pinterest ad
2021 Winter Sale
Animated campaign lockup
CRM email
Instagram story
Pinterest ad
Landing pages
Apparel technology
Mobile-first landing page
Desktop landing page - Visit live page here
Research & Innovation Hub
Mobile-first landing page
Desktop landing page
Speed product category
Mobile-first landing page
Desktop landing page - Visit live page here
Run Layers article
Mobile-first landing page
Desktop landing page - Visit live page here
Additional landing pages
(click through…)
Homepage
Design and photo content art direction for on-figure + product imagery, illustration, and motion graphic curation for monthly homepage refresh.
September 2021
Mobile-first homepage
Editorial illustrated animation
October 2021
Mobile-first homepage
Editorial illustration
Holiday 2021 Trot Happy + January 2022
CRM email marketing
