Brooks Running

I was brought on as a Design Lead for a 6-month website redesign + cohesion project at active footwear brand, Brooks Running. After completion of the project I stayed onboard as a Senior Designer for an additional year supporting their digital marketing efforts, e-commerce business, and lifestyle brand campaigns.

Seasonal Campaigns

I was tasked with creating hand lettering logo lockups for seasonal sale creative, which was implemented into evergreen treatments for homepage, PLP, CRM email marketing, and organic + paid social media marketing.

Landing Pages

As a Digital Designer on a team assembled to overhaul the Brooks website, I instinctively took on a lead role due to my familiarity with responsive web design for e-commerce experiences in the apparel and lifestyle brand space. While simultaneously learning the brand expression, I helped roll out a net-new design system component library used to redesign pages for editorial articles, apparel + shoe tech education, research + innovation, product categories, homepage, company history, offers & promotions, press, gift guides, PDP, and more.

Apparel technology

Research & Innovation Hub

Speed product category

Run Layers article

Additional landing pages

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Homepage

I was given the reigns for the design and photo content art direction for on-figure + product imagery, illustration, and motion graphic curation for a monthly homepage refresh. Provided with a content wireframe, it was up to me to curate photo and illustration assets to spotlight product lines, editorial articles, category campaigns, subnavigation, and more. Some illustration came from existing campaign creative, some I got to flesh out myself.

September 2021

October 2021

Holiday 2021 Trot Happy + January 2022

CRM Email Marketing