Nordstrom Rack | HauteLook
As a designer for the off-price division of department store chain, Nordstrom, I gained invaluable fashion industry experience learning the ins and outs of on-figure and product photography on set by attending product styling walkthroughs and photoshoots.
In addition to creating responsive, mobile-first e-commerce landing pages (desktop, mobile, native app), I worked on executing email marketing campaigns, animated banners, paid + organic social media advertising, campaign logo lockups, and consumer infographics.
Flash Sale Marketing
adidas
Mobile-first landing page
Desktop landing page
Site & email banners
Instagram organic social content
FRAME
Mobile-first landing page
Desktop landing page - animated type and linework
Site & email banners
2019 Coat Shop
In addition to brand-focused pages, we also developed curated seasonal and trend shops.
The 2019 Coat Shop quadrupled its projected earnings by bringing in over $2 million in revenue.
Mobile-first landing page
Desktop landing page
Site & email banners
Instagram organic social content
Big Brothers Big Sisters
In addition to flash sale campaigns, I also designed the responsive pages and assets for the 2019 collaboration with Big Brothers Big Sisters.
The campaign raised over $280,000 in donations and matched over 200 children with adult mentors.
Mobile-first landing page
Desktop landing page
Site & email banners
UGG, BOSS, Madewell, Frye, Dyson, and more…
(click in for full-size comp)
New Markdowns
Monthly-refreshed animated creative for clearance campaign.
Rack for Fall
Animated site, email, and social media creative for seasonal brand campaigns.
Nordstrom Product Group
Problem: Nordstrom is a major retailer, but most people aren’t aware that they also manufacture their own products under proprietary brand names.
Task: Create an online shopping experience to spotlight and sell Nordstrom-made products.
Solution: Initially I sketched the curated experience on a whiteboard alongside creative leadership. Next was developing low-fidelity wireframes for testing before collaborating with a copywriter to curate the styling content. Lastly, I designed the high-fidelity, color-blocked responsive landing pages and worked alongside in-house developers through final build and QA.
Merchandise Email Marketing
Product and category emails designed to increase ROI for site merchandising. 15-20 emails were created monthly depending on A/B testing initiatives.
Customer Infographics
Infographic design and data visualization based on behavior, lifecycle, demographics, and marketing engagement to facilitate customer-centric planning and targeted strategy.
