Old Republic Title
I was responsible for launching the branding and marketing efforts regionally for Old Republic Title as they opened offices in Oregon in September 2014. I utilized my background in graphic design to implement a visual redesign of all corporate brand collateral. Materials consisted of: brochures, infographics, advertising, presentations, postcards, flyers, logos, email signatures, business cards, folders, invitations, letterhead, and more.
M duties also included content generation and social media publishing on corporate Facebook and LinkedIn accounts, as well as our corporate website maintenance.
Additionally, I organized and ran industry-related seminars, classes, and events. My marketing services provided our sales team with lead generation and customer relationship management.
I also split my time lending a creative hand providing graphic design assistance for the corporate marketing team in San Francisco.
During nearly two years wearing many hats, I helped the company grow (+12%) from start up to a major contender for market share in the Portland title and escrow industry.
Before being recruited to ORT, I was in charge of strategy and production of corporate branding, collateral design, advertising, web development, and marketing campaigns at Lawyers Title.
I built customer relationships by providing graphic design and marketing services such as: collateral creation, advertising, social media, direct mail and email campaigns.
Collateral projects consisted of: infographics, presentations, postcards, brochures, flyers, invitations, mailers, notecards, and more.
I also played an instrumental role in the redevelopment of website and our social media presence on Facebook. By utilizing strong project management skills and a current knowledge of design and social media, I spearheaded a progressive approach on digital marketing and a strong web presence.